![]() If I wake up now, I can call in sick before anyone gets to the office.' Cartoonist: Jason Love. If I fall asleep now, Ill get four hours sleep and drink lots of coffee. In 1846, British tobacconist Phillip Morris opened a shop on Bond Street, London, UK, selling tobacco and rolled cigarettes. Also available as: 'If I fall asleep now, Ill get six hours sleep and be all right. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken. Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The mark "Marlboro" was registered in the United States in 1908 although no cigarette was marketed under this name until 1923. They were first marketed as "America's luxury cigarette" and were mainly sold in hotels and resorts. Īround the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan "Mild As May". Advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market. At the time, filtered cigarettes were considered safer than unfiltered cigarettes. To this end, the filter had a printed red band around it to hide lipstick stains, calling it "Beauty Tips to Keep the Paper from Your Lips". Scappo sleepless nights Archimedes fossil atilawear. However, as early as 1885, a brand called "Marlborough" was already being marketed as a "ladies' favorite" by Philip Morris & Co. ![]() Shortly before World War II, the brand's sales stagnated at less than 1% of tobacco sales in the US and was briefly withdrawn from the market. After the war, Camel, Lucky Strike, and Chesterfield were the only common cigarettes.Īfter scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette in order to fit a market niche of men who were concerned about lung cancer. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women.
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